FENTONMOTORS.COM TO SPONSOR KELLY BIRES & GO GREEN RACING
AT TEXAS MOTOR SPEEDWAY FOR THE O’REILLY AUTO PARTS 300

Fentonmotors.com will sponsor Kelly Bires and Go Green Racing at Texas Motor Speedway for the O’Reilly Auto Parts 300. The sponsorship will promote Fenton Motors’ 11 automotive dealerships in Texas and Oklahoma.

Listen Now MP3: >> Kelly Bires on Tradin Paint <<

CHARLOTTE, N.C. (April 2, 2012) – Fentonmotors.com will sponsor Kelly Bires and Go Green Racing at Texas Motor Speedway for the O’Reilly Auto Parts 300. The sponsorship will promote Fenton Motors’ 11 automotive dealerships in Texas and Oklahoma.

“We’re proud to have Fentonmotors.com as our primary sponsor for our race in Texas,” said Archie St. Hilaire, Owner of Go Green Racing. “The Fenton people know how well sponsorships like this work when they’re done the right way. Texas is a big opportunity for our team to build some additional momentum to start the great season. Having a sponsor for the O’Reilly Auto Parts 300 means a lot to us, and we’re going to do everything we can to put Fentonmotors.com up front.”

The sponsorship of Kelly Bires pairs Fentonmotors.com with an established talented young driver in the NASCAR Nationwide Series. In his four seasons in the Nationwide Series, Kelly Bires has accumulated three Top-5 finishes and 13 Top-10 finishes.

“We feel fortunate to be part of the initiative to drive awareness of Fentonmotors.com, their inventory of cars, and top notch service,” said Kelly Bires. “Fenton Motors offers such a wide variety of brands of new vehicles; Ford, Chevrolet, Honda, Hyundai, GMC, Chrysler, Jeep, Dodge, Lincoln, Buick, Cadillac and Ram. The Fenton Motors group of dealers literally has any car that anyone would need.”

Features of the Fentonmotors.com website includes the ability to search their inventory by new, pre-owned and by miles per gallon. Customers can view detailed information for thousands of vehicles, including up to 60 images per listing.

According to Cassidy Prather, Marketing Director of Fentonmotors.com, “With dealerships throughout Oklahoma and Texas carrying new and used vehicles, Fenton Motor Group offers thousands of choices. Stop by one of our Oklahoma stores in Oklahoma City, Del City, Ada, Ardmore, McAlester, and Poteau or one of our Texas stores in Dallas, Pampa, or Dumas.”

About Fentonmotors.com:
Fenton Motor Group has been a leader in the automotive industry for since 1950, currently employees over 500 people and is growing steadily. Owned and operated by Fentons for three generations, FentonMotors.com has achieved great success with satisfied customers nationwide and has earned its reputation as a reliable and honest auto group in the process. As a group, Fenton serves its customers and employees alike, maintaining its integrity at every opportunity.

About Go Green Racing:
Go Green Racing, owned by Archie St. Hilaire, is a rising NASCAR Nationwide series team competing in one of the most popular form of motor sports in the world. Our mission is to provide a competitive and successful marketing experience for aspiring athletes that strive to compete in one of the most popular forms of motor sports racing. More information about Go Green Racing can be found at http://www.gogreenracing.org/.

About Kelly Bires:
Like many young drivers, the racing bug bit Kelly Bires early. Bires has two regional and national Karting titles and won both Rookie of Rookie of the Year (2000) and Series Champion (2001) in the Allison Legacy Series. Kelly has driven for NASCAR teams such as Joe Gibbs Racing, Dale Jr. Motorsports and Kevin Harvick Inc. and has represented for top brands like Clorox, Copart, STP, Raybestos, and Hellmanns. More information about Kelly Bires can be found at http://www.kellybires.com.

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For Immediate Release
Contact Jeff Greenwald
Dragonus Marketing
Call (704) 659-1229 or
email info@dragonus.com
for sponsorship opportunities with Kelly Bires.

Kelly Bires Racing would like to provide a partnership program that will generate awareness and increased sales for companies and brands, via a NASCAR driver & team endorsement along with the added excitement of involvement in the premier motorsports in America seen by millions each weekend.

Promotional Opportunities:
Working together we can build a compelling promotional opportunity for the 2012 racing season including weekly promotions, show cars at stores and other events, and full pass through rights to offer partners advertising spaces on the car to offset costs.

Brand Perceptions
Being in NASCAR impacts how the more than 70 million fans view your product or service and increases their likelihood to purchase:

• 75% of fans – “When I see the NASCAR logo on something, I know it will be a quality product.”
• 50% of fans – “If I see the NASCAR logo on something, I am much more likely to buy it than I am to buy a similar product that does not have the NASCAR logo on it.”
• 40% of fans – “I always buy products or services from companies that sponsor NASCAR.”

Just acquiring 1% of the NASCAR fan base could gain you 700,000 new customers

NOT JUST A SPORT, A LIFESTYLE >>

NASCAR is a community with shared values and a passion for racing – there’s nothing else like it. NASCAR races often draw larger crowds than a Super Bowl, NBA Finals game, and World Series game combined. There are an average of 100,000 attendees at each NASCAR Sprint Cup Series race. Each Sprint Cup and Nationwide Series race is viewed by millions of fans on TV each weekend.

NASCAR Primary Sponsorship Opportunities:
NASCAR Sprint Cup: races starting at $200k – $500k
NASCAR Nationwide: races at $50 – $150k
Multi-Race Discounts Available

Advertising in NASCAR is a great deal because of the vast amount of brand loyal fans and the ability to leverage your investment across all of your existing advertising channels. With 70 million fans, being involved in the sport will increase your sales and brand awareness. See you at the track!

CONTACT US FOR MORE INFORMATION >>
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The V Foundation takes great pride in its fiscal responsibility and is proud to announce that it gives 100 percent of all new direct cash donations to cancer research and related programs. Administrative and fundraising expenses are paid by our endowment.

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Kelly Bires will be back in the driver seat of the No. 18 Heil Heating and Cooling Products Toyota this weekend at Chicagoland Speedway for Joe Gibbs Racing. Bires last raced in Richmond for JGR. After qualifying eighth he was caught up in an early accident that left him several laps off the pace and went on to finish 30th. This will be Bires’ fourth race in Chicago and first since the 2009 season. His best finish at Chicagoland came in 2008 with a 12th-place effort.

The No. 18 Toyota will have Heil Heating and Cooling Products as the primary sponsor once again this Saturday. Heil, which was also on the car for Bires in Richmond, is part of International Comfort Products, a leading North American manufacturer of quality residential and light commercial gas furnaces, split-system air conditioners, package air conditioners, split-system heat pumps, package heat pumps, package gas/electric combination units and oil furnaces. Major brands include Heil®, Tempstar®, Comfortmaker®, Arcoaire®, KeepRite® and Day & Night™. For more information about ICP and its products and services, visit www.icpusa.com.

Kelly Bires Nationwide Series Results at Chicagoland Speedway:

#18 International Comfort Products Heil Camry

Kelly Bires On Race This Weekend At Chicagoland Speedway:

“I’m excited to have another opportunity to drive the No. 18 Heil Heating and Cooling Products Toyota this weekend in Chicago. The first go around in Richmond didn’t go exactly the way I hoped, but we had been fast in practice and qualifying and hopefully we can put together the same type of effort in Chicago and have the results to go with it. Working with Jason (crew chief Jason Ratcliff) and everyone at JGR is a tremendous experience and I’m thrilled to get back in the car.”

About International Comfort Products, LLC
International Comfort Products, LLC, is a leading North American manufacturer of quality residential and light commercial gas furnaces, split-system air conditioners, package air conditioners, split-system heat pumps, package heat pumps, package gas/electric combination units and oil furnaces. Major brands include Heil®, Tempstar®, Comfortmaker®, Arcoaire®, KeepRite® and Day & Night™.

For more information about ICP and its products and services, visit www.icpusa.com.

About Joe Gibbs Racing:
Joe Gibbs Racing (JGR) is one of the premier organizations in NASCAR, currently fielding three NASCAR Sprint Cup Series teams, three NASCAR Nationwide Series teams and a driver development program. Its driver lineup consists of Denny Hamlin, Kyle Busch and Joey Logano in the Sprint Cup Series, while Brian Scott joins those three in the Nationwide Series along with Michael McDowell and Kelly Bires. JGR also boasts Max Gresham in the K&N Pro Series East and Darrell Wallace, Jr. in its driver development program. Based in Huntersville, N.C., and owned by Joe Gibbs – a three-time Super Bowl winner as head coach of the Washington Redskins and a member of the Pro Football Hall of Fame – JGR has competed in NASCAR since 1992, winning three Cup Series championships, and three Nationwide Series owner’s championship along with more than 150 NASCAR races, including three Brickyard 400s and the 1993 Daytona 500.

-jgr-