SPORTS MARKETING PARTNERSHIP >>

Kelly Bires Racing would like to provide a partnership program that will generate awareness and increased sales for companies and brands, via a NASCAR driver & team endorsement along with the added excitement of involvement in the premier motorsports in America seen by millions each weekend.

Promotional Opportunities:
Working together we can build a compelling promotional opportunity for the 2012 racing season including weekly promotions, show cars at stores and other events, and full pass through rights to offer partners advertising spaces on the car to offset costs.

Brand Perceptions
Being in NASCAR impacts how the more than 70 million fans view your product or service and increases their likelihood to purchase:

• 75% of fans – “When I see the NASCAR logo on something, I know it will be a quality product.”
• 50% of fans – “If I see the NASCAR logo on something, I am much more likely to buy it than I am to buy a similar product that does not have the NASCAR logo on it.”
• 40% of fans – “I always buy products or services from companies that sponsor NASCAR.”

Just acquiring 1% of the NASCAR fan base could gain you 700,000 new customers

NOT JUST A SPORT, A LIFESTYLE >>

NASCAR is a community with shared values and a passion for racing – there’s nothing else like it. NASCAR races often draw larger crowds than a Super Bowl, NBA Finals game, and World Series game combined. There are an average of 100,000 attendees at each NASCAR Sprint Cup Series race. Each Sprint Cup and Nationwide Series race is viewed by millions of fans on TV each weekend.

NASCAR Primary Sponsorship Opportunities:
NASCAR Sprint Cup: races starting at $200k – $500k
NASCAR Nationwide: races at $50 – $150k
Multi-Race Discounts Available

Advertising in NASCAR is a great deal because of the vast amount of brand loyal fans and the ability to leverage your investment across all of your existing advertising channels. With 70 million fans, being involved in the sport will increase your sales and brand awareness. See you at the track!

CONTACT US FOR MORE INFORMATION >>